Nonprofit organizations put forth much effort, and often invest significant resources, into soliciting and maintaining a steady stream of contributions from committed donors. However, once the donations are received, what many nonprofits often overlook is the necessary practice of appropriately showing appreciation for and valuing the donors themselves. By overlooking this key component, nonprofits are depriving themselves of an important perspective. As public agencies dependent upon external donations, the better we understand and meet the needs of our public stakeholders, the more likely our chances of establishing the long-term donor relationships that are paramount to the successes of our organizations.